Blog in het kader van het onderzoeksproject ‘The Network is the Message‘ Met dit onderzoek willen Hogeschool Rotterdam en Hogeschool Utrecht een antwoord geven op de vraag: “Hoe kan de effectiviteit van communicatie in online sociale netwerken worden beoordeeld en verbeterd?” In deze blog: Dit blog …

Le Premier ministre néerlandais Mark Rutte annonce en septembre 2014 la fin de l’État-providence et l’avènement de la société participative. Dans cette nouvelle société, chaque citoyen participe activement à la vie sociale et économique. Les citoyens y prennent par exemple la responsabilité de l’entretien …

This chapter discusses ISILs marketing techniques. We think that, due to its strong and successful branding and communication strategies, from a marketing perspective ISIL can be considered a leader on the market of terror produced by violent non-state actors (VNSAs). We propose ISIL can be fought by …

This chapter discusses ISIL ’ s marketing techniques. We think that, due to its strong and successful branding and communication strategies, from a marketing perspective ISIL can be considered a leader on the market of terror produced by violent non-state actors (VNSAs). We propose ISIL can be fought …

The primary research question for this project was “How can Royal FloraHolland increase the consumer spending on Dutch flowers and plants in Turkey?” with the aim to study causes and reasons for the low consumption of flowers and plants in Turkey. The research question was answered through desk and …

Sinds de jaren 80 hebben veel initiatieven geprobeerd het achterstandsniveau in Rotterdam Zuid te verminderen. Verschillende initiatieven waren gericht op het aantrekken van creatieve professionals. Als tegenreactie stimuleerden andere initiatieven de creatieve talenten van arme wijkbewoners teneinde …

Obesity is a fast-growing societal threat, causing chronic conditions, physical and psychological health problems, as well as sickness absence and heavy healthcare costs. Despite numerous attempts to promote physical activity and healthy diet, existing interventions do not focus on the common emotional …

In dit positioneringsonderzoek staat de probleemstelling “Hoe kan SUN organic zich onderscheidend positioneren op de biologische branche in Nederland op basis van haar sterke punten, de kernfactoren van succes afgestemd op de Nederlandse biologische branche, de positionering van de concurrentie en de …

Fabrication Laboratories (Fab Labs) are publicly accessible workshops offering digital manufacturing technology and electronics tools to anyone. Fab Labs continue a tradition of places for do-it-yourself (DIY) with technology for tinkering and inventing. They stand at the beginning of what has become …