Like the professionals, design students tend to avoid the complexity of the user context, and moral issues are largely overlooked. This inspired us to explore whether we could engage design students in thinking about moral issues by exploring different ethical frameworks in their designing. As a case …

Sustainable and Agile manufacturing is expected of future generation manufacturing systems. The goal is to create scalable, reconfigurable and adaptable manufacturing systems which are able to produce a range of products without new investments into new manufacturing equipment. This requires a new approach …

In the current market, the focus is more and more on building long-term relationships with clients in which value is created, communicated and delivered. This also means developing a new customer relationship focus that goes beyond the consumer orientation that has thus far dominated the practice of …

In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …

Eens in de vijftien jaar een nieuwe badkamer? De badkamer- en toiletmarkt is conservatief, traag en vooral saai. Er is ruimte voor opschudding. Niet meer standaard keramiek in een kleurloze omgeving. De nieuwe PIXEL is een wastafel met een modulair karakter en brengt kleur en design naar het toilet! Een …

The world is rapidly transforming. Economic, ecological and technological developments transcend existing boundaries and challenge the way we innovate. The challenge we face is to reinvent innovation as well, changing the way organisations and industries innovate and cooperate. Only with a new approach …

Voor het oplossen van de hierboven genoemde probleemstelling wordt uitgegaan van de volgende doelstelling: "Het ontwikkelen van een applicatie waarmee gebruikers van smartphones, tablets en 'gewone' computers snel en gemakkelijk producten overal op internet aan hun verlanglijstje kunnen toevoegen en …

As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …

In dit praktijkonderzoek wordt onderzocht of de methodiek die gehanteerd wordt in een zelfgeschreven boekje geschikt is. Het boekje is geschreven voor de minor ‘Beroepsmatig omgaan met rouw- en verliessituaties’. Uit vooronderzoek in de literatuur is voor mij naar voren gekomen dat er vaak gebrekkige …

The Saxion University of Applied Sciences has recently started the project “Safety at Work”. The objective of the project is to increase safety at the workplace by applying and combining state of the art artifacts from the three disciplines: 1) Ambient Intelligence 2) Industrial & Product Design and …