The last trend in technology is the upcoming Metaverse [1]. Metaverse represents a combination of virtual and augmented technology. With this technology, users will be able to immerse into a fully digital environment by obtaining a virtual identity through a digital avatar and acting as this was the …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

Cognitive and behavioral aspects may mask posttraumatic stress disorder (PTSD) in people with dementia. PTSD severely lowers quality of life in people with dementia. Proper recognition of PTSD is essential to ensure adequate treatment. However, a valid diagnostic tool for PTSD in dementia is lacking. …

The aim of this graduation thesis is to investigate the possible future replacement of colouring technology to reduce the environmental impact of selected non-operational workwear clothing used by employees of the Dutch Ministry of Defence. Recently, companies started implementing circular materials …

The following graduation thesis describes the internship work carried out at VSTEP Simulation with the goal of simplifying and speeding up the workflow of the Team Content. The research started with defining what processes of the development were slowing the Team Content down and then it examines each …

Background: In the context of decreasing breastfeeding rates and unsuccessful breastfeeding promotion campaigns, a qualitative research project in the Northern part of the Netherlands was initiated. Objectives: As part of the overall project, the aim of this study was to explore the content and sources …

Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

In Amsterdam we have been working with a diversity of partners in the city for more than a decade now. Our study and research in our research group Cities & Visitors have been focused on the image and reputations of our cities, including the image and reputation of different areas of the city itself. …

De organisatiestructuur van de gemeente Amsterdam leent zich niet goed voor het werken aan domeinoverstijgende grootstedelijke vraagstukken. Vaak worden daarom (externe) procesbegeleiders aangesteld om samenwerking tot stand te brengen tussen partijen met uiteenlopende belangen. De positie die deze procesbegeleiders …