The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …

Front-of-pack nutrition labels can help consumers to make healthier choices and stimulate healthier product development. This is the first modeling study to investigate the potential impact on cholesterol levels of consuming a diet consisting of products that comply with the criteria for a ‘healthier …

The aim of the present study was to gain a better understanding of the content characteristics that make online consumer reviews a useful source of consumer information. To this end, we content analyzed reviews of experience and search products posted on Amazon.com (N = 400). The insights derived from …

Web 2.0 has empowered consumers to voice complaints with reduced costs (physical and psychological), and to share these with a multitude of other consumers on the Internet. As a public phenomenon, online complaints have a negative impact on consumers' evaluations of brands that are under attack in online …

A global push to reduce the amount of saturated and trans-fatty acids, added salt and sugar in processed food, and to enhance fruit, vegetable and whole grain intake, while limiting energy intake, exists for most populations. Objectives:To redesign the International Choices Program (note: this is unrelated …

The focus of this research paper is on location-based services in a retail setting. In the theoretical framework shopping behavior and its changes after the rise of the internet and mobile devices are laid out. Implications for retailers are discussed and possible methods of adapting to the new ways …

This report provides different strategies of how to enter a new market with an important section on how media strategies play a big part in this. The family company, Citrine by the Stones, is a small luxury fashion jewelry company, based in Miami. To create more brand awareness in its EU markets, a new …

A 'post-modern' rustic framing company which operates on a small market where high quality and being green is the biggest competition advantage. The most important need of the product is that for home decoration. The customer can use the frame for own use or as a social need, to give it away as a gift. …

Nutrient profiling is defined as the science of categorising foods based on their nutrient composition. The Choices Programme is a nutrient profile system with criteria that determine whether foods are eligible to carry a ‘‘healthier option’’ stamp. The Daily Menu Method which has been developed to evaluate …

Mediated communication is moving away from the traditional concept of oneway mass communication in which a centrally located sender addresses a mass audience. In today’s interactive media landscape, people formerly known as ‘the audience’ are increasingly dictating the creation and dissemination of information. …