The effectiveness of infectiveness: a study on the effects of viral marketing on secondary school juniors
A.E. Kandou (Begeleider); Yoch de Visser (Student)
Raalte Gezond!: De EPODE aanpak in de praktijk
M.A.J.G. de Jong; Reint Jan Renes (Lector); A.J. Bukman
Storytelling met Social Media
René Boonstra (Lid Lectoraat)
Marketing in de plus
Gerrita van der Veen (Lector); Ton Borchert (Lid Lectoraat)
Marketingstrategie en internettoepassingen voor de groei van 4Ring
Nadia Achahbar (Student); Piet Alblas (Begeleider)
Optimization of adidas Originals owned digital pPlatforms to maximize female consumers online engagement with the brand and products
Mira Sumanti (Student); Peter Hanssen (Begeleider)
Nominatie H/Link Afstudeerprijs 2011Marketing : modellen en berekeningen
Loes Vink (Docent); Ton Borchert (Lid Lectoraat)
Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)
Exploring the Perceptions of Inhibitors and Drivers of Social Media Progression among Small and Medium Enterprises at Different Stages of E-Business Maturity.
Gerlach Velthoven (Lector)
How could CISAC promote itself as an international organization working to protect authors' rights?
Khiet Le (Student); Z.B. Kahar (Begeleider)