Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

The disruptive rise of the sharing economy has revolutionized the field of consumption of things and influenced many associated areas. Participation in these social innovations is an important phenomenon and people are exploring and expanding the further possibilities of the sharing economy with emerging technologies …

Rice quality is one key factor affecting consumption of rice not only in Rwanda but also in Africa, however the consumption of local rice remains low. This study aims to investigate the effect of rice quality produced on customer satisfaction in Rwanda.

Loods Tien is a restaurant located in Breskens at the coast of Zeeuws-Vlaanderen. The restaurant looks over the Westerschelde and up to the skyline of Vlissingen. In 2013 Loods Tien was completely renewed and rebuild. The Boathouse was build in order to rent it for private events. However, the Boathouse …

Cliënten hebben uit meer aanbieders te kiezen en lossen meer zelf op. Met juridische kennis kun je ze niet binden, wel met het oplossen van de ‘jobs to be done’: dat wat cliënten daadwerkelijk behoeven.

Het merk Ambitie van NDC mediagroep heeft een nieuwe strategie en kiest daarbij een crossmediale aanpak. In 2015 heeft er een uitbereiding binnen de kanalen plaatsgevonden middels een evenement, namelijk het Ambitie JobCafé. Het evenement groeit in zowel exposanten als bezoekers en moet daarbinnen vernieuwend …

Uit de aankondiging: "Steeds meer systemen loggen gegevens over hoe het bedrijfsproces verloopt, maar loopt het proces wel zoals het bedoeld was? Wat zijn de knelpunten? Text mining is vaak lastig doordat er tijdstippen ontbreken, process mining kan niet werken zonder tijdstippen, de combinatie van …

Spatial decisions on distribution channel layout involve the layout of the transport and storage system between production and consumption as well as the selection of distribution centre locations. Both are strategic company decisions to meet logistics challenges, i.e. delivering the right product at …

As a German conglomerate company specialized in electrical engineering and electronics, operates Siemens the world market with eight different divisions ranging from Power and Gas to Mobility. This study refers to the division Siemens Building Technologies (BT), the worlds market leader for energy efficient …

Skydreams offers online industry specific marketplaces where consumers can find a qualified service professional for their home decorating or renovation projects. Next, Skydreams online marketplaces give business the opportunity to get in touch with customers. This research has a focus on the lead generation …