The fashion retailscape
Vliet, Harry van
End-user research in PMCII
Wiekens, Carina
Athlete endorsements
Dominique van Bennekom (Student); Martin Karemaker (Begeleider)
Selling love to the silver consumer
Roosmarijn Eversdijk (Student); Ad Franzen (Begeleider); Evelyn Bekooij-Westerhoudt (Begeleider)
Exploring Vivonline's brand resonance potential
Kylie Brons (Student); Theo Bors (Begeleider); Jitte Milder-Sorber (Begeleider); Vivian Reijs (Begeleider)
The impact of in-store product demonstrations on the consumers’ purchase behaviour
Stefanie Krijnenburg (Student)
Reaching the ageing consumer with branded content
Kiki Zondag (Student)
When online fashion retailers “pop-up” into the real world
Lora Iatcheva (Student); Peter de Groot (Begeleider); Ilona Taillade (Begeleider)
Authenticity
Veronique Klomp (Student); Ronald Voorn (Begeleider)
Separation and recycling of cotton from cotton/PET blends by depolymerization of PET catalyzed by bases and ionic liquids
Bouwhuis, G.H. (Gerrit) (Researcher); Brinks, G.J. (Ger) (Lector); Groeneveld, R.A.J. (Richard) (Researcher); Oelerich, J. (Jens) (Researcher)