This thesis is about establishing the possibilities for Thais Verkeersbureau on social media to get more exposure on the Dutch market and to generate more traffic to Thailand. Thais Verkeersbureau is the Dutch Tourism Authority of Thailand (TAT). TAT has its headquarters in Bangkok and has been promoting …

Interest groups play a big role in the functioning of the democracy of the EU. These players that lobby for different interests can make a positive, but also a negative contribution to EU politics. The influence of the interest groups on the EU institutions can vary, and some will always be more influential …

Silvio Berlusconi was Italy's longest serving Prime Minister since the Second World War. As Prime Minister, he exercised control over the three public television channels in Italy. The combination of a strong political figure that controls large parts of public media and has considerable business interests …

Urban Outfitters is a U.S. based global fashion retailer that offers an eclectic mix of products. These products range from apparel and accessories to home décor items and gifts. The brand targets an urban-minded audience between the ages of 18 to 30. Although Urban Outfitters is operating in one of …

Casamona International is a small real estate office located in Barcelona, Spain. Casamona International is known for their offerings in the market as ‘’unique and different’’. However, the company failed to attract Dutch customers and therefore this marketing plan was written to attract new clients …

This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …

Euroscepticism is present in almost all European countries, from Austria to France in several different forms that vary from scepticism regarding particular EU policies to opposition towards the delegation of powers to a supranational institution like the EU However, the combination of the sensationalist …

This research report aims to provide an analysis of the business environment and growth opportunities for the assignment provider 'by LouLou'. Moreover, the research was carried out on the basis of a marketing plan.

In this dissertation paper, the environmental organisation Greenpeace has been analysed. Greenpeace is an independent environmental non-governmental organisation and only accepts money from individual financial supporters and foundation grants. There has been a focus on changing the way the organisation …

This paper analyses the regional integration possibilities for MERCOSUR, which is a regional integration scheme in South America. The initial goal of MERCOSUR was the creation of a common market. However, MERCOSUR was not able to reach this goal and it created a customs union instead. This paper analyses …