Avond om het Netwerk Groeningen voor het eerst bijeen te hebben. Visie van Groeningen gedeeld, samen gedragen agenda geformuleerd.

As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their …

Based on a recent AACSB survey of 200 marketing and communication departments, this session will highlight how business schools perceive, organise and operate their marketing operations. It will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and …

The TraCS3 partners will meet in Groningen, The Netherlands on the 12th-14th of September. The Lead Partner Hanze University of Applied Sciences is organizing the three days kick off meeting to present and discuss the state of the art of the innovation infrastructure regional policies, to highlight the …

This chapter presents a conversation with Henk Ovink, first Dutch special envoy for international water affairs. Ovink works with governments, knowledge institutions, organizations such as the World Bank and the UN, the global business community as well as the civil society representatives. 'Building' …

The first two fases of the BUBO methode (Bottom Up Business Opportunities)

The world is on the verge of the fourth industrial revolution that will considerably influence society and human life. Today human being is surrounded by technological advancement and every day we face new sophisticated technological systems that affect our daily lives. The business environment is being …