Authenticity
Veronique Klomp (Student); Ronald Voorn (Begeleider)
The impact of in-store product demonstrations on the consumers’ purchase behaviour
Stefanie Krijnenburg (Student)
Expensive, Cold and Dangerous
Danielle Wopereis (Student); Marjolein Kopomans (Begeleider)
Mass customization of education by an institution of HE: what can we learn from industry?
Robert Schuwer (Lector); Rob Kusters
Escaping from reality
Lauren Geldof (Student); W.M.J. van Leeuwen (Begeleider)
Marketing Plan Wetherspoon
Kevin Strietman (Student); L.J. Harris (Begeleider)
What strategy must Positive Travels apply to be more profitable?
Maria José dos Reis (Student); P.M. Koelemij (Begeleider)
Entering the Dutch bicycle industry
Calder Limmen (Student); Edwin Weesie (Begeleider)
PVH Underwear Powerhouse: post-merger integration of business operations of Calvin Klein Underwear and Tommy Hilfiger Underwear brands
Pozdeev Stanislav (Student)
Franchising
Arleny Viola (Student)