‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

The main goal of this graduation assignment is to provide the client organization Vivonline with strategic advice in order to outline a better and accurate profile of their existing audience, and how to strengthen their brand resonance with the current online followers of their website. This is achieved …

The main objective of this study was to explore the online tools and techniques that independent documentary makers can use to make their productions more interactive and engaging. The research was conducted with an international documentary audience and international documentary producers in mind, and …

Purpose: To provide an overview of factors influencing the acceptance of electronic tech-nologies that support aging in place by community-dwelling older adults. Since technologyacceptance factors fluctuate over time, a distinction was made between factors in the pre-implementation stage and factors …

Europe in general and Romania specifically has been increasingly a target of foreign and domestic investors. Due to its cheap land prices and agricultural policies supporting largescale agricultural investments Romania has become a country with high risks concerning land grabbing. However, the academic …

Although there are quite a few soldiers who write autobiographies about their deployment experiences, a comprehensive profile does not exist that provides reliable, quantifiable insight into 21st century soldier-authors that exceeds the Anglo-American view, especially when it comes to (self-published) …

The thesis project has been carried out for THUAS’ research group Change Management. The problem stated in an initial briefing was a lack of study success. As the client expected student information to play a key role in solving it, the following research objective has been defined: Develop a communication …

Background: A quality improvement collaborative is an intensive project involving a combination of implementation strategies applied in a limited “breakthrough” time window. After an implementation project, it is generally difficult to sustain its success. In the current study, sustainability was described …

Purpose To examine the factors that influence the effective execution of a collaborative care program (CCP) for patients with severe personality disorders. Design and Methods A multiple case study using qualitative research methods. Findings Three factors were identified as influencing the execution …

Background: In the Netherlands, 81% of mothers initiate breastfeeding. After one month the percentage of mothers still breastfeeding drops, despite positive intentions. Little is known about women’s perceptions of breastfeeding during the period of intention. Aim: This qualitative study aimed to gain …