Healthcare Communications on Social Media Networks
Svetla Tihova (Student); Peter Hanssen (Begeleider)
Search, Social and Mobile in marketing strategies
Marloes F. Weerd (Student); W.M.J. van Leeuwen (Begeleider)
Travel to Reposition
Juul M.P. Oostenbrink (Student); N.A. Ariëns (Begeleider)
Determinants of service innovation
Mathieu Winand; Steven Vos (Lector); Thierry Zintz; Jeroen Scheerder
Foldable Solar Charger, from b2b to b2c
Danielle Tertaas; Hans Briemen, van (Begeleider)
Uniting qualitative design research and quantitative market research: a case example of userdriven innovation in the Dutch health club industry
Remko van der Lugt (Lector); Gerrita van der Veen (Lector)
How to build an Empire through customer satisfaction
S.H. Saane, van; Edwin Weesie (Begeleider)
Consumption patterns and cultural values in Europe
Annemien van der Veen (Lid Lectoraat); Agnes Neulinger; Jacob Rosendahl; Tino Bech-Larsen
What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize
Ronald Voorn (Lid Lectoraat)
Customer & Company Equity in MB segment
Marie-Claire Hulsmans; Gb. Rustenberg (Begeleider)