Brands are increasingly incorporating social causes into their campaigns to address significant matters. In this context, social media is seen as a pivotal platform, as it has been a driving force behind public engagement and action, and hence the broader recognition of societal issues. For brands that …

The circular economy (CE) is heralded as reducing material use and emissions while providing more jobs and growth. We explored this narrative in a series of expert workshops, basing ourselves on theories, methods and findings from science fields such as global environmental input-output analysis, business …

Dit onderzoeksdocument heeft tot doel de levensvatbaarheid te onderzoeken van de implementatie van de Canadian Community Supported Landbouw (CSA) model als middel tot diversificatie voor boerderijen in Flevoland, Nederland. De motivatie achter deze studie komt voort uit de toenemende behoefte aan duurzame …

The report explores Dutch consumers' perceptions of the Nutri-Score system, focusing on awareness, behavioral changes, and understanding of nutritional quality. While 92% are aware of Nutri-Score, usage during purchases remains low, with only 9.6% citing it as a main factor. Demographic factors, such …

The growing demand of seafood alternatives is driven by concerns on overfishing, marine pollutants and animal welfare in aquaculture and fisheries. Currently, the availability of non-animal-based seafood flavorings on the market is limited, and animal-based seafood flavorings conflict with vegetarian …

DCW is a social development company and a component of the municipality of Enschede, with a mission to provide opportunities to individuals facing barriers to regular employment. DCW aims to launch a collection of products in the Netherlands, including a placemat, a picnic blanket, two soft children …

Ad creativity, based on the originality, meaningfulness, and craftsmanship of a brand message, is widely studied as an important mechanism of advertising success. These studies are based on practitioners’ and consumers’ creativity assessments. The purpose of this study is to evaluate the creativity assessments …

This study explores the intent of designers involved in design for sustainability and how responsible innovation can be collectively implemented. To do so, a case study using situational analysis was conducted with graduates of the Fabricademy program: a 6-month program on textiles and new technologies …

This research focuses on the preferences of French Generation Z consumers (born between 1996 and 2010) regarding wine closures, specifically between cork and screw cap closures. This demographic is known as the "technology-native" generation and are characterized by their environmental consciousness. …

This paper addresses the question: “What is the level of resistance against powdery mildews, Botrytis cinerea and Sclerotinia sclerotium in several Petunia (Petunia sp.) genotypes of unknown origin?”. It serves to enrich our understanding of fungal resistances in ornamental petunias and the availability …