The Hague has over the decades evolved into the City of Peace and Justice where multiple nongovernmental organisations (NGOs) working on promoting the RoL have situated themselves. In order to maintain the brand name 'Peace and Justice', adapting to current developments is crucial for the municipality …

Currently, Delicatezze d'Italia is one of the biggest Italian wholesalers in The Netherlands (third largest with a market share of 15%). Considering that Delicatezze d'Italia delivers the majority of its products to clients in the Randstad, the Italian wholesaler is interested in expanding its business …

Vero Moda is one of the first brands that launched within the Bestseller retailer. It was launched in 1989 to fulfil a need for good quality and on-trend clothing at affordable prices. Today it is one of Europe's largest clothing brands for fashion-conscious, young women. Vero Moda has more than 1,000 …

This thesis is about establishing an effective marketing strategy for MasterPeace, which will help generate publicity through the annual event on 5 May. MasterPeace is a non-governmental and non-profit organization with a European office based in Utrecht. It is a peace initiative that seeks to encourage …

Hunkemöller is a global multi-channel retailer specialist in lingerie for women. With the headquarter in the Netherlands provides the company lingerie in 14 countries. The value of Hunkemöller is providing fashionable products at an affordable price. The Dutch company already implemented the mission …

Met deze openbare les wordt het officiële startsein gegeven van het lectoraat Regie van Veiligheid. Al enkele jaren geleden zijn er afspraken gemaakt tussen de Veiligheidsregio Utrecht (VRU), het RIVM en Hogeschool Utrecht, om te bezien of er een lectoraat op het terrein van veiligheid kon worden ontwikkeld. …

As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …

De Fotomeisjes is een collectief van zes fotografes. Gevestigd in Amsterdam specialiseren zij zich in event fotografie en branding. Wat begon als enkel party fotografie (in 2008), groeide uit tot event fotografie in de breedste zin van het woord. Door de realisatie dat De Fotomeisjes ontzettend was gegroeid, …

This chapter will give the reader a clear overview of the whole graduation assignment. The problem situation, applied theory, research, conclusion and advice are summarized into a cohesive and coherent piece of text in the following part. Retailers of small fashion stores are facing huge competition …

Op 25 april 2011 woedde er in het Fochteloërveen een brand, die mogelijk is ontstaan door de droogte die begin dat voorjaar heerste. Hoe de brand exact is ontstaan is nog niet duidelijk. In totaal ging er volgens Natuurmonumenten ongeveer 100 hectare in vlammen op. Door deze brand is mogelijk een groot …