Technologies that were initially developed to be applied within the domain of video games are currently being used in experiments to explore their meaning and possibilities for cinema and cinema audiences. In this position paper we examine how narrativity, interactivity and engagement are mutually reshaped …

This article deals with the question of why the architecture of new gated communities includes references to built heritage. The emergence of ‘gated communities’ in the Netherlands is especially interesting because its diffusion is not primarily driven by distinct urban segregation and the gap between …

In the following paper I investigate several factors of integration and their influence on students’ success in higher education derived from leading pedagogical theories. Furthermore the use of Facebook by first year students, in the Department of Media, Communication and Information at the Amsterdam …

Dit verslag is het afstudeerverslag van de studenten Romano van der Zwet en Emiel Blonk. Beiden studeren zij af aan de Hogeschool Utrecht van de opleiding Mediatechnologie (BoE) Zij zijn afgestudeerd bij het bedrijf Code3 New Media Projects, dit bedrijf hebben zij samen met medestudent Michel Bakker …

In this contribution, a nearly comprehensive survey among creators and performers in media, arts and entertainment in the Netherlands is presented. It concerns the implications of digital reproduction and distribution for the creative professions as perceived by those working in it. Based on regressions …

Momenteel is Communicatiebureu L’eau vooral bezig met acquisitie (new business) en het versterken van klantenrelaties. Om aan new business te komen, worden producten en diensten van bepaalde merken en organisaties op de proef gesteld die actueel zijn. Op die manier wordt er gezocht naar barrières bij …

As social media become more and more relevant for brands, it is important to find ways of increasing valuable exposure for brands on social media. Valuable exposure is generated when brands create social capital for individuals. Social capital can be defined as the resources available for individuals …

The host organization, Real Life Concepts (RLC), was established in 2006 by Willemijn Jumelet and Jordi de Looff – two Dutch nationals who moved to South Africa, after an overland trip from Amsterdam through the African continent. Their pay-off: Turn ideas into business success. Real Life Concepts is …

The main purpose of this report was to research how to increase art house ticket sales and visits by optimizing current marketing methods used to position independent films in the Netherlands. The perspective of the art film audience was taken during this research and their motivations to visit art houses …

Based around the central research question 'Can social media be used as a marketing tool for a restaurant?' this dissertation sets out to discover how a starting restaurant in Canada can use social media as a marketing tool. Over the past decade a large number of companies have embraced social media …