Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

Background: Self-management of exacerbations in COPD patients is important to reduce exacerbation impact. There is a need for more comprehensive and individualized interventions to improve exacerbation-related selfmanagement behavior. The use of mobile health (mHealth) could help to achieve a wide …

What lessons in terms of democratization can Bosnia and Herzegovina learn from Croatia’s accession to the EU? The objective of this study was to support the existing theory about the EU’s role in democratization and to provide insight on how the country can improve on the way it moves forward in its …

International education is a relatively new field and until recently, there was no formal education to prepare practitioners. This means that people working in international education are a colourful and diverse group, coming from a wide range of disciplines, which definitely adds to the attraction of …

The disruptive rise of the sharing economy has revolutionized the field of consumption of things and influenced many associated areas. Participation in these social innovations is an important phenomenon and people are exploring and expanding the further possibilities of the sharing economy with emerging technologies …

This whitepaper is the result of the Logistics & Fintech programme, focusing on exchanging knowledge, promoting interest and creating collaboration opportunities between the fintech and logistics industries. This whitepaper presents our vision of financial innovation for the logistics industry, with …

The main aim of this study is to answer the management decision problem which is: “Is the pay-per-mile lease product a viable addition to the current product portfolio?” To answer this question, the research project was divided into three parts. First, a financial risk analysis was conducted to …

In many learning spaces in higher professional education, students are required to do research. At the same time they, and many of their tutors, struggle with the doubt, the uncertainty and even the anxiety that often accompanies the research process. Research shows that uncertainty and safety (‘safe …

Airports represent the major bottleneck in the air traffic management system with increasing traffic density. Enhanced levels of automation and coordination of surface operations are imperative to reduce congestion and to improve efficiency. This paper addresses the problem of comparing different control …

Introduction The change from primary to secondary school has a negative impact on physical activity levels of adolescents. Cycling is an easy way of integrating physical activity into adolescents’ daily life. In the Netherland, cycling is rather common and around 80% of adolescents are cycling to school …