To graduate this year as a marketing professional each student has to complete a thesis about a relevant subject. Van der Valk Hotel Leiden, the mandator, requires a customer satisfaction survey to discover how satisfied their business guests are. Van der Valk Hotel Leiden is a beautiful and luxurious …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

‘The clients you arrange affiliate campaigns for are the biggest telecom providers in the Netherlands. The campaigns are doing great, which results in steady sales. But it is not enough. What is the fun of working for clients whom already have a steady market, and whom are represented at every possible …

Presentatie opleiding CE Duaal, gehouden op 6 januari 2014.

Ce chapitremet l'accent sur les relations interorganisationnelles entre les clubs sportifs à but non lucratif et les autres prestataires de services sportifs, comme les clubs de fitness et de bien-être où les autorités sportives locales. Dans un premier temps, nous décrivons l'évolution de al fourniture …

Social media is becoming vitally important in today’s world. Big corporates and small companies both make use of it as part of their online marketing strategy (Ramachandran, 2014). It is a cheap, easy and it is a fast way to connect with customers, create dialogue and reach the mass. Consulting companies …

Het onderzoek is uitgevoerd voor Fontys Hogescholen Marketing en Management, een van de 31 hogescholen van Fontys. Het onderzoek heeft betrekking op de opleiding commerciële economie van dit instituut. De probleemtypering van dit onderzoek is: 'Wat is de invloed van de gevoerde CE competenties op de …