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Ingredient Branding of Bluetooth : how to make technology become a valuable brand

Marta Majewska (Student); P.J.M. Hanssen (Begeleider)

This thesis is concerned with the ingredient branding of the Bluetooth brand. Chapter one and two of this thesis contain the introduction to the Bluetooth Special Interest Group - an owner of the Bluetooth brand and the Bluetooth wireless technology. Furthermore, it evaluates the Bluetooth brand knowledge …

2007ICT & Media; …Bachelor

Bike to work! : getting employers involved in a bicycle project

Ellen van Vegchel (Student); Marieke van Oorschot (Student); Marianne van den Bosch (Begeleider)

Getting more people on a bicycle in Cape Town is what BEN wants. Especially people who travel by car, public transport or by foot. If more people start cycling in Cape Town BEN will get a stronger position in convincing the province and get them to make Cape Town cycle-friendlier. Target BEN wants to …

2006ICT & MediaBachelor

CIMIC in the early phases of the KFOR mission in Kosovo

A.J.H. van Loon

In 1999 the Gele Rijders (Yellow Riders), the traditional name for the soldiers of 11 Battalion Horse Artillery, and with them soldiers, hussars, and gunners of numerous other units, were deployed to the municipality of Orahovac in Kosovo. In the evaluation report the Secretary of Defence sent to Parliament …

2002AlgemeenBoekdeel

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Ingredient Branding of Bluetooth : how to make technology become a valuable brand

Bike to work! : getting employers involved in a bicycle project

CIMIC in the early phases of the KFOR mission in Kosovo

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