This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

The final paper has been developed for CIBANK Bulgaria, as part of the final project for International Communication Management at The Hague University of Applied Sciences. The internship took place at International Office of CIBANK. The main goal of the research project was to develop a new internal …

Borre Leesclub has functioned as a strong company for over a decade. Borre has been successful and has grown into a strong competitor within the specific and small-scaled field. In the Netherlands there are few competitors in the educational children’s book market. Though Borre Leesclub is well known …

The main research question of this thesis is: ‘’How can Doublewide Productions book 20% of all booked shows between 9PM and 5AM within one year, while generating at least 50% of the regular revenue of these off-hours time slots?. In order to answer this question, sub questions were set up related to …

BACKGROUND: Forming partnerships is a prominent strategy used to promote integrated service delivery across health and social service systems. Evidence about the collaboration process upon which partnerships evolve has rarely been addressed in an integrated-care setting. This study explores the longitudinal …

The Internet has dramatically changed the business landscape and the way word-of-mouth spreads. The possibilities for small, Internet-depending firms to compete have improved. This study addresses the question how such firms in the Netherlands, Sweden, and Finland deal with word-of-mouth through the …

Een onderzoek naar de veranderingen in de gebiedsontwikkeling sinds 2008 en het effect daarvan op traditionele grondexploitatiemodellen Thesis summary Actual developments about the financial crisis and demographic developments have put the traditional way of urban development under pressure. Because …

© Springer International Publishing Switzerland 2014. Creating agents that are capable of emulating similar socio-cultural dynamics to those found in human interaction remains as one of the hardest challenges of artificial intelligence. This problem becomes particularly important when considering embodied …

Het belang van innovatie voor economische groei en het scheppen van werkgelegenheid in het MKB wordt erkend door zowel academici als politici. Er worden daarom programma’s ontwikkeld om innovatie te stimuleren. Met deze maatregelen ontstaat de vraag te bepalen of deze initiatieven succesvol zijn en zo …

Purpose The conceptual and modularization of project management maturity models is based on the principle of process control. This research was designed to challenge these boundaries to reveal non-process factors. The paper aims to discuss these issues. Design/methodology/approach A multimethod research …