Customer value in legal services : a contingency approach
Esther Verboon (Lid Lectoraat)
Customer Relationship Management.
Jordi de Looff (Begeleider); Donna Hijner (Student); Johan van Summeren (Begeleider); Willemijn Jumelet (Begeleider)
Uniting qualitative design research and quantitative market research: a case example of userdriven innovation in the Dutch health club industry
Remko van der Lugt (Lector); Gerrita van der Veen (Lector)
How to build an Empire through customer satisfaction
S.H. Saane, van; Edwin Weesie (Begeleider)
What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize
Ronald Voorn (Lid Lectoraat)
Travel to Reposition
Juul M.P. Oostenbrink (Student); N.A. Ariëns (Begeleider)
[Business Plan] Delicatezze d'Italia
W.M.J. van Leeuwen (Begeleider); Yuri B. Bruno (Student)
Alumni Relationship Marketing.
S. Bajelvand (Begeleider); Sophie Tigges (Student); Theo Bors (Begeleider); R. Palliser (Begeleider)
A customer loyalty research of Stocker Centrale Verwarming B.V.
Janneke Reijmer (Student)
Sociale Media: Get ready to get real
drs. Frans van der Reep (Lector)