Purpose: To explore the recent emergence of “authenticity” in fashion in terms of its linkingvalue in the context of tribal brand cultures in conjunction with value co-creation processes inmediated environments. Methodology: This study adopts a qualitative approach in the form of a case study of a youngNew …

In this paper we will be investigating the relevance of artistic practice-based research as a design method for interactive co-design works. Our study is based on Are You for Real?, an urban co-creation project which was developed by a cross-disciplinary project team with co-design contributions by students …

This paper aims to show how current insights on place branding are used to organize “green” entrepreneurship in the Dutch Utrechtse Heuvelrug region. The role of place is explored in establishing a differentiated meaning for green entrepreneurship and providing an inspirational source for innovations, …

There are current pressures to seek innovative solutions to problems associated with environmental sustainability, and in this context, it is likely that SMEs will have to collaborate with a wider variety of specialist partners. In 2009 three Dutch Universities joined with an Australian and Swedish University …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Working paper 2009