Ad creativity, based on the originality, meaningfulness, and craftsmanship of a brand message, is widely studied as an important mechanism of advertising success. These studies are based on practitioners’ and consumers’ creativity assessments. The purpose of this study is to evaluate the creativity assessments …

Background: The built environment is increasingly recognized as a determinant for health and health behaviors. Existing evidence regarding the relationship between environment and health (behaviors) is varying in significance and magnitude, and more high-quality longitudinal studies are needed. The aim …

The focus of this research is on how job meaningfulness can mitigate surface acting by facilitating the experience of genuine positive emotions. However, the findings reveal that simply experiencing positive emotions is not enough to reduce surface acting. Employees must also identify with the hotel's …

Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

For a company to be successful in the Dutch primary equine industry, it is essential to have a selection of skilled and dedicated employees. Managers in this industry must be aware that it is vital to have their current employees satisfied with their job. Job satisfaction is critical in attracting and …

OBJECTIVE: To evaluate the experience of clients and clinicians in working with a tool to help set goals that are personally meaningful to rehabilitation clients. DESIGN: We have applied the tool in the outpatient rehabilitation setting. Clients' and clinicians' experiences in working with the tool were …

Narcissism is a personality construct with grandiose, and vulnerable aspects, that are interconnected through antagonistic characteristics. While antagonism is strongly related to antisocial behavior, the role of narcissism remains underexplored in offender rehabilitation practice. Research in non-forensic …

This paper presents findings from a qualitative study among 50 secondary school students from 10 schools in the Netherlands, aiming to understand how they experience ‘presence’ – being fully (with one’s entire being) engaged in the here-and-now – in class⁠. Although presence was a non-regular experience, …

Foreword to the book International Perspectives on Teacher Well-Being and Diversity: Portals into Innovative Classroom Practice which focuses on key sources for teacher well-being like ownership, meaningfulness, self-efficacy, agency and autonomy. The book is based on inspiring cases from a variety of …

A challenge in digital content marketing is to create meaningful messages on meaningful moments. To do so, brands frequently align social media messages with topical moments, also known as Real-time Marketing (RTM). While RTM aims to make meaningful connections, the creative development is subject to …