This paper aims to show how current insights on place branding are used to organize “green” entrepreneurship in the Dutch Utrechtse Heuvelrug region. The role of place is explored in establishing a differentiated meaning for green entrepreneurship and providing an inspirational source for innovations, …

Currently, only 22 percent of Dutch households consume a dairy dessert on a daily basis. FrieslandCampina, market leader in the Dutch dairy category, set a goal for 2013 to increase this to 23 percent. Mona, one of their brands, is set to be one of the driving forces in the category's growth.The brand …

All social media should have a sticker saying 'Don't Jump for the Tool!' While it is tempting 'to use Twitter', the choice of a medium like Twitter cannot be seen in isolation of strategic goals, instruments and expected results, i.e. a communication strategy. We designed a board game, called the Media …

This paper investigates whether students change their entrepreneurial entry preference if they are presented with different options. We propose that students’ entry preferences are mediated by concepts proposed by threshold theory: choice options, opportunity costs and psychic income. This study is exploratory …

In the past ten years, music consumption has witnessed a dramatic shift from the predominant consumption of music via physical music carriers, toward a consumption pattern that excludes the employment of a music carrier. This form of consumption has been called Download to Own (DtO). In recent years, …

There is a strong need for successors in SMEs in Western innovative economies. This research paper investigates qualitatively if students change their entrepreneurial entry preference if they are presented different kinds of entrepreneurial entry options. We propose that students’ preferences are mediated …

This research focuses on exit choices within SMEs. In this study, “exit choice” refers to the decision to opt for either liquidation or sale of the firm. The predictions focus on human-capital and firm-resource variables. The hypotheses are tested on a set of 158 owners of small firms, the majority of …

Florian Cramer’s essay reframes debates on electronic literature within larger cultural developments in writing and publishing. On the one hand, he shows the commitment of the field of electronic literature - as found in universities or in organizations such as the ELO - to a “literary” intermedia writing …

This chapter will give the reader a clear overview of the whole graduation assignment. The problem situation, applied theory, research, conclusion and advice are summarized into a cohesive and coherent piece of text in the following part. Retailers of small fashion stores are facing huge competition …

The worldwide obesity epidemic is a major and complex problem, resulting from the interaction of individual metabolic, genetic, and psychological factors with meso- and macro environmental factors. Adolescents, with their rapid changes in body composition, together with their shift in orientation from …