This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Developing European transnational clusters is a cornerstone in current EU-policies towards a sustainable competitive and open European economy. Within this conceptual paper relates these objectives to new developments in the application of network IT or, in popular terms, the rise of social media. The …

Internationalisation is the expansion of a firms operations to foreign markets and includes not only import and export but also foreign direct investments and international cooperation. Today’s globalising economy has resulted in a growing number of small and medium enterprises (SMEs) undertaking international …

Doing business in the network economy.Presentation held during the Final Seminar of the project Innovation Export Clubs northern Netherlands, Groningen at 28-02-2011.Presentation about the impact of the internet on (international) business. Threats and opportunities.

Chapter of a report that presents a case study of the City of Heerlen, Netherlands, a shrinking city that identifies cultural policy as an important factor in vitalising the city. Heerlen has made significant investments into culture and is experiencing a “cultural spring”. This promotes a positive climate …

IT-based networking trends such as the rise of social media, crowd sourcing, open innovation, and cloud computing enable a profoundly different way of working and collaborating that challenges significantly traditional approaches of companies towards governance, i.e. the mechanisms a company employs …

Presentatie over ondernemen in netwerken, Noorderlicht, Midwolda, 11 mei 2010

The paper is centered on the issue of sustainable development and how cities approach in their urban planning the need to diminish the environmental impact of their economic activities and at the same time create quality of life for their citizens. The focus is specifically on linking economic growth …

The network economy typically signifies a notion from the information society where new products and services are developed by collaborating individuals and/or businesses organised in virtual networks. The network economy has important characteristics in common with Northern European governance models, …

Trade crosses borders and international experience, knowledge and connections are important and useful for trade and future business development. The aviation sector is probably the most international and boundless branch at the world market. After all, airlines are providing flights to all possible …