The company ‘Mossel Culinair' hopes to increase mussel sales and the company's competitiveness by developing an intelligent and innovative mussel display stand. In 2018 and 2019, Chinese SMU/HZ students designed an incomplete display. In the old prototype, there was no automatic lifting system, no temperature …

Ambassadors are becoming increasingly prevalent across various sectors, including the equine industry. They are used to spread awareness of a product or brand, establish an image, and to increase sales. Little is known, however, about what exactly makes an ambassador successful. Traits are important …

Today, online business offerings are seemingly increasing in popularity in response to consumer demands, reflecting on e-commerce developments. In relation to e-commerce and online service important factors identified in literature include design, customer service, security/privacy, and fulfillment. …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This research was carried out as part of the intern’s final graduation internship for the study program International Business at HZ University of Applied Sciences. The internship began on the 8th of February 2021 and ended on the 18th of June 2021. The internship was carried out at Medisol B.V. where …

This article presents seven actions to owner-managers of SMEs about what they should do on the sales side to get their companies and their customers through the crisis. The overarching theme is not to wait but to get into action!

Dit verslag beschrijft het onderzoek, ontwerp en realisatie van een tool die data kan synchroniseren tussen twee HubSpot accounts.HubSpot is een CRM platform gericht om organisaties te helpen met het afhandelen van marketing en sales. Het is een vrij complex systeem met veel variabele datastructuren …

Background: Ecstasy (3,4-methylenedioxymethamphetamine (MDMA)) has a relatively low harm and low dependence liability but is scheduled on List I of the Dutch Opium Act (‘hard drugs’). Concerns surrounding increasing MDMA-related criminality coupled with the possibly inappropriate scheduling of MDMA initiated …

On the eve of the large-scale introduction of electric vehicles, policy makers have to decide on how to organise a significant growth in charging infrastructure to meet demand. There is uncertainty about which charging deployment tactic to follow. The main issue is how many of charging stations, of which …

With French domestic consumption declining for more than 10 years, small winegrowers need to look beyond the French market to ensure the development of small wineries. However, the Loire region is unable to export, as only 20% of production is exported. Moreover, the small winegrowers of the Loire cannot …