Innovation is not what it was in the 20th century; the classic century of R & D based innovation. The nature of innovation is changing, only in part because different technologies dominate innovation. This paper identifies three main societal trends that are of major importance for strategic management …

The Netherlands Universities Foundation for International Cooperation (Nuffic) conducted a study (van Gaalen, Hobbes, Roodenburg, & Gielesen, 2014) into institutional policy on internationalization in 2014 in the Netherlands. This study included most Dutch Higher Education Institutions (HEIs). Of these, …

Road and City Mobility (RCM) is a business unit of Siemens Netherlands. RCM’s core business is to provide infrastructure solutions for its customers. Generally, 80% of RCM’s revenue is generated by projects; the other 20% of the overall revenue is generated by the sales of products (e.g. electronic variable …

Defence supply chains (SC) are increasingly geared towards expeditionary operations. Organized on a short notice, they support the theatre in a flexible and efficient manner, relying on limited resources and sourcing from multiple suppliers. Defence SC face risks as they are susceptible to disruptions. …

Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

The final paper has been developed for CIBANK Bulgaria, as part of the final project for International Communication Management at The Hague University of Applied Sciences. The internship took place at International Office of CIBANK. The main goal of the research project was to develop a new internal …

Presentation 6 October 2015. On Tuesday, 6 October 2015, Wittenborg University did host an event of the Netherlands Institute of Marketing (NIMA) under the theme Building your Brand, from Local to International (taking your brand globally).

De wereld van social media is sterk aan verandering onderhevig. Social media maken het voor organisaties mogelijk om gemakkelijk(er) de dialoog aan te gaan met hun doelgroep(en). Door social media kunnen zij op een gemakkelijke, snelle manier een groot bereik genereren. Verschillende autoriteiten op …

Case portrays the Superior Manufacturing Group Europe (SMGE), Barendrecht (Netherlands), a small-sized company doing business in the matting industry; facing challenges of how to sustain and improve its performance, by balancing between entrepreneurial initiative, and a need for strategic planning and …

Recently environmental education (EE) literature has been supportive of pluralistic rather than goal-oriented learning. Researchers argue that sustainability is not fixed but socially constructed and that sustainability issues should not be represented as indisputable targets. Countering this trend in …