This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

Analyses a number of climate negotiation records at the highest political level (country commitments), as well as at more technical negotiation levels (working out technical modalities). Offers readers essential insights into the factors that influence the success and failure of climate negotiations. …

As smart solutions for healthcare (eHealth) are becoming increasingly widespread, apps and other digital devices may effectively complement various forms of psychotherapy. We point at children and adolescents in psychological therapy as a yet-underserved public for similar solutions. Moreover, a shared …

Purpose Young soccer players need excellent tactical skills to reach the top. Tactical behavior emerges through interactions between opposing teams. However, few studies have focused on on-field tactical behavior of teams with talented soccer players. Therefore, this study aimed to determine teams’ tactical …

Study the effects of repeated harvest activities with an Anderson biobaler in natural willow rings around Saskatchewan prairie marshes, on the regeneration characteristics of willow and determine management tactics that increase the efficientcy of the system.

(Tactical) representativeness of small-sided games for full-sized matches Presentatie: Invited symposium at the 19th annual Congress of the European College of Sport Science (ECSS) 2 - July 2014, Amsterdam, the Netherlands. Tactische analyses van kleine partijspelen en echte wedstrijden. Small-sided …

This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

The main purpose of this report was to research how to maintain and increase the yearround attention and promotion for the annual events of TEDxBinnenhof among its current target audience and possible new target segment in order to create more participation for the execution of innovative ideas. A transmedia …

This research was undergone in order to examine Chevron’s communication problems with the public in Pungești, Romania and to recommend ways of improving their reputation and communication tactics. The paper draws attention to the fact that Chevron’s crisis is composed out of a few major elements, each …

Over the past few years the terms 'fair trade', 'sustainable' and 'organic' have become more present in combination with tea products in the supermarkets. These terms are used for many different goals. Some suppliers actually try to provide the consumer with a product that has been produced following …