Today’s internet has become like Deleuze’s societies of control, media scholars argue. The network’s invisible infrastructure, with near global reach, has amplified hierarchies, and is owned, exploited and surveilled by internet, advertising, and data-analytics companies, and by state security institutions. …

This paper presents an overview of studies that explore the impact of digital signage, environmental design and the use of background music on time perception and customer experience, thus exploring the psychological value of time.

YouTube is the second most visited website on the Internet where people search for information, inspiration and entertainment. This creates numerous opportunities for marketers who use YouTube to attract their target audiences. BimBimBikes therefore decided to conduct a research on video marketing on …

Advertising clutter is a problem for advertisers. Nowadays print advertisements compete with online personalised advertisements for attention. Personalised ads are more likely to gain and hold the attention, print advertisements have to adopt a different strategy (Bang & Wojdynski, 2016). One way …

Social media, such as Facebook, offer brands the opportunity to reach their target audience in a less obtrusive way than traditional media, through sponsored posts. Regulations require marketers to explicitly inform consumers about the commercial nature of these posts. This study addresses the effects …

Performance opportunities for classical musicians seem to be declining. Nevertheless, the growth of creative industries is larger than that of the economy. Current emphasis is more on touring, Internet, and non-live performance. Financial viability depends on advertising, social media, merchandising, …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

The primary research question for this project was “How can Royal FloraHolland increase the consumer spending on Dutch flowers and plants in Turkey?” with the aim to study causes and reasons for the low consumption of flowers and plants in Turkey. The research question was answered through desk and …

Social media, such as Facebook, offer brands the opportunity to reach their target audience in a less obtrusive way than traditional media, through sponsored posts. Regulations require marketers to explicitly inform consumers about the commercial nature of these posts. This study addresses the effects …

This plan will give insight in how to increase the amount of leads coming from the KHZ website. Nowadays online is growing bigger each day. That’s why it is important to have a proper online strategy. To answer this question desk- and fieldresearch was conducted. The research focused on multiple online …