Een merkreputatie wordt niet altijd sterk beinvloed door een crisis. Sterke merken kunnen veel hebben. En het hangt ook van de reactie van merken af op een crisis, dus de crisishandling en -communicatie. Dan kan een merk er zelfs beter uit komen.

Dit onderzoek is tot stand gekomen in het kader van een afstudeerscriptie voor deopleiding archeologie aan de Hogeschool Saxion. De opdracht is uitgevoerd in opdrachtvan Archeologie Rotterdam (BOOR). In Rotterdam zijn in de afgelopen 30 jaar meer dan200 huisplattegronden aangetroffen bij verschillende …

This thesis is written on behalf of AFRIEK. AFRIEK is a fashion brand based in Rwanda which has the vision to show the power of cross-cultural collaboration based on equality. AFRIEK became much more of a research project than only a commercial brand: trying to be as sustainable as possible while keeping …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

Het doel van dit onderzoek is inzicht krijgen in welke marketingaspecten voor awareness zorgen bij de doelgroep met betrekking tot de verkrijgbaarheid van de vegan food producten, ten einde een advies te kunnen geven met betrekking tot de marketingcampagne van Xs

This research project explores possible circular strategies for the sustainable denim-specialised brand Kings Of Indigo in the frame of the upcoming Extended Producer Responsibility (EPR) for textiles in the Netherlands. A look at notions within the industry, possible collaboration partners, and a case …

Print.com is an international printing company with offices in the Netherlands, Belgium, France and Germany. With over 200 employees who work in several departments: Crew Control, Ground Control, Finance, Supply Chain, Customer Journey, Frequent Flyers, Co-Creation, Brand & Concept, and Tech. I am part …

The brand image of Tilburg as Textile City has faded with the downfall of the industry and the subsequent loss of most of the factory buildings in the city fabric. To commemorate this past and to make it part again of the DNA of Tilburg, the typical textile mill is taken up again and studied, to find …

Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …