The focus of this chapter is the customer journey, a concept which has emerged from business practice and which now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

Organizations collect a vast amount of data of different types, from various sources, and through different channels. Primarily, these data are used by these organizations to facilitate their core business processes. However, today we witness a growing tendency to use these data for other purposes than …

AIM The aim for this research report is to provide brands with the right tools that will help them to cater to the rise of cultural diversity within the underwear industry. RESEARCH QUESTION How can brands cater to the rise of cultural diversity within the underwear industry? SUB- QUESTIONS 1. What relevance …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

The present study aimed to evaluate the effectiveness of a resilience development intervention, set up around regular exposure to increased pressure. This intervention adopted a quasi-experimental design, delivered within an elite female basketball academy. The mixed methods evaluation combined individual …

This chapter examines the use of deterrence by President Putin of the Russian Federation against potential democratic revolts. It combines insights from the literatures on democratic revolutions and social movements on the one hand and deterrence and coercion on the other. This exploratory research sketches …

This paper studies the factors that drive distribution structure design (DSD), which includes the spatial layout of distribution channels and location choice of logistics facilities. We build on a generic framework from existing literature, which we validate and elaborate using interviews among industry …

The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

This research aimed high since the beginning. The development of it has had unfortunate circumstances and very difficult moments where it was believed lost the direction of this investigation. After many attempts, and the help of Promperu by providing information and insights i was able to carry on with …

Common bean is a vital legume essential crop in Uganda. Common bean seed marketing and accessibility is the major concern in south western agro-ecological zone for both small-scale farmers and seed producers. An acute element in attaining higher crop yield is better access to key farming inputs by farmers …