The nation-state had a long history of success, but today it is failing its citizens on a global scale. Over the last hundred years, nation-states focussed on maximizing internal unity and jurisdictional sovereignty. Benjamin R. Barber’s ‘If Mayors Ruled The World’ is the central source of this thesis …

Leading up to the European parliamentary elections in June 2009, the question to which extent political parties are able to engage citizens through strategic marketing efforts regains significance in the public discourse. The paper analyzes both the origins and trends of political marketing to distill …