This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

Nowadays, the final consumer has multiple channels to choose from to buy products. Shopping can be done offline as well as online. Although, multiple stores in the middle segment, such as V&D and Blokker, are in difficulty. More and more businesses are integrating online into their offline businesses, …

AbstractDue to the crisis of 2008 the construction and real estate market became more demand-driven. Architects, builders and developers are looking for high-quality solutions for the realization of sustainable buildings. Supplying SMEs experience an increasing demand for bio-based materials with lower …

The regional office of the Royal Association MKB-Nederland, the largest entrepreneurs’ organisation in the Netherlands, MKB-Nederland Noord asked us if we could support small and medium-sized entrepreneurs (SME’s) in the North of the Netherlands to fulfill social conditions in public procurement. SME’s …

Paper presented in the workshop 'SMEs, CSR and employment relations in a global economy' at the USE 2015 Conference, Groningen, Oct 21-23 2015 European labour market integration has, unfortunately, also led to attempts at unfair competition on employment conditions s. Competitive pressures to lower labour …

Orcion wanted to build an Enterprise Content Management System (ECMS) as a web application that one day can compete with other CMS like SharePoint or Sitecore CMS. This project was started to build the Document Management System (DMS) part of the complete ECMS. It allows users to map existing folder …

In a growing number of economic branches, citizens are becoming more active, as part-time producers, service providers, suppliers or even entrepreneurs. They compete with traditional companies, but often operate through new business models.

Stricter environmental policies, increased energy prices and depletion of resources are forcing industries to look for bio-based and low carbon footprint products. For industries, flax is interesting resource since it is light, strong, environmental friendly and renewable. From flax plant to fiber products …

In 1999 werden de gratis kranten Metro en Spits in Nederland gelanceerd. Behalve die twee titels werden ook zes andere gratis dagbladen in Nederland gestart tussen 2000 en 2008. In 2007 bereikte de totale gratis oplage een hoogtepunt van bijna twee miljoen per dag. In dit artikel wordt de geschiedenis …

In recent years there has been a noticeable change in how people book their holiday. In the past traditional travel agencies were the places go, with offline stores and direct face-to-face contact with experienced travel agents. Nowadays, however, the internet plays an important role for companies to …