The research is conducted for Nissan Nederland. Since 2017, this company has changed their method of targets engagement. The goal of this change is dividing the method of targets of two car branches of Nissan Nederland, the private market versus the fleet market. The result of this change should help …

This study takes a valuation perspective to study how and where products and innovations are gaining ‘economic significance’ in the contemporary economy. Building on a recent research stream in economic geography and urban and regional studies, it highlights that the economic value of many products is …

Climate change is a major contributor to the range shifts of several organisms such as plant species. A range is the geographical area where a species can be found and it is possible for plant species to undergo a range shift while still being present in their original one. These plants are called range-expanders. …

Opdrachtnemer Milou van Elleswijk heeft in opdracht van Studentensteden een positioneringsonderzoek uitgevoerd. Studentensteden is een stichting die (aankomende) studenten middels haar online platforms informeert over de mogelijkheden binnen hun (toekomstige) studentenstad. Studentensteden bestaat inmiddels …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

The academic and professional attention to the large synergies hidden in horizontal collaborations is increasing. This study attempts to address the impact of collaborative transport on transportation lead-time and lead-time variability through empirically investigating a group of SMEs involved in a …

Procuring green construction innovations: PhD project in New Zealand.Presentation USE Conference 2015. How SMEs organize competitive advantage.How innovative New Zealand firms procure environmental technical innovations for the construction industry, a literature review.

Although HC Barcol-Air is already an international player in the market for air distribution products, the export manager wants the export department to grow more and as such, contract more projects overseas. Realizing this growth means that the company wants to know how to profile itself better amongst …

Lean Six Sigma is applied in a wide range of economic domains ranging from industry to services to healthcare. These are all domains that have markedly different structures. Recently a set of papers has appeared indicating that the successes in applying Lean Six Sigma to new domains such as government, …

Public higher education institutions (PHEIs) have widely acknowledged a positive relationship between internationalization and their institutional competitive advantage enhancement. Although some concerns have been raised by practitioners and researchers about whether institutional competitive advantage …