E-commerce businesses are taking customers back to the store
Julian D. Curpanen (Student); Flora L. Visscher (Begeleider); L.J. Harris (Begeleider)
How can YaBand position YCall (a VoIP App) in the Dutch target market?
Lin Jue (Student); Esther Schagen
The role of values in the consumer brand selection process
Ronald Voorn (Lid Lectoraat); Gerrita van der Veen (Lector); Sabrina Hegner; Ad Pruyn
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses
Christine Lille, de; Remko Lugt, van der (Lector); Gerrita Veen, van der (Lector)
Product Type and Personality in Brand Relationships
Ronald Voorn (Lid Lectoraat); Ad Pruyn; Sabrina Hegner
The fashion retailscape
Vliet, Harry van
The impact of in-store product demonstrations on the consumers’ purchase behaviour
Stefanie Krijnenburg (Student)
When online fashion retailers “pop-up” into the real world
Lora Iatcheva (Student); Peter de Groot (Begeleider); Ilona Taillade (Begeleider)
Escaping from reality
Lauren Geldof (Student); W.M.J. van Leeuwen (Begeleider)