Research Problem: Teaching composition has evolved from focusing on traditional craftsmanship to a more open approach. The shift in teaching methodology emphasises developing personal musical language alongside technical skills, challenging the traditional notion of mastering specific techniques first. …

Ad creativity, based on the originality, meaningfulness, and craftsmanship of a brand message, is widely studied as an important mechanism of advertising success. These studies are based on practitioners’ and consumers’ creativity assessments. The purpose of this study is to evaluate the creativity assessments …

Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

We report research into the evolvement of a hybrid learning environment where education, companies and government successfully cooperate. This hybrid learning environment—one of the latest inventions in curriculum design—is special because it was neither intended nor planned by the parties involved. …

By making fashion with data as a material, we believe that we can critically create for everyone; no matter what shape,size or color. Data is the key to personalized fashion as it empowers and enables individuality yet retains the social potential of fashion. Fashion has believed for centuries that clothes …

Online working adds a new dimension to our jobs. When I see myself working and interacting, I’m involved very differently than when I only act from my own perspective. From my first-person and newly acquired second-person perspective, I have slowly but surely come to form an opinion about this. From …

A challenge in digital content marketing is to create meaningful messages on meaningful moments. To do so, brands frequently align social media messages with topical moments, also known as Real-time Marketing (RTM). While RTM aims to make meaningful connections, the creative development is subject to …

QUOTE “This thesis is going to discuss the historical, cultural and economic conditions that currently Chinese independent designers have to take into account, both when venturing in the Chinese as well as in the international markets – more specifically, those in the West.” ISSUE Due to several disruptions …

The role and ethics of professionals in business and economics have been questioned, especially after the financial crisis of 2008. Some suggest a reorientation using concepts such as craftsmanship. In this article, I will explore professional practices within the context of behavioural theory and business …

CONCORDIA - the greatest level of craftsmanshipThe transformation of a former textile factory into a University of Craft with the ambition for a improvement strategy of a small Polish town, Bolesławiec. INTRODUCTION We are citizens of the world, we travel long distances and seek new advantures. But …