This research’s primary goal is to explore the current marketing communication strategy of The Hague Summer School at The Hague University of Applied Sciences and to answer the main question, which is - “How can the Hague Summer School at the Hague University of Applied Sciences attract more partner …

On January 1, 2015, Alrijne Zorggroep was formed by a merger between the Diaconessenhuis and Rijnland zorggroep. Alrijne Zorggroep consists of three hospital locations, two healthcare centres and two nursing homes. The hospitals are located in Leiden, Leiderdorp and Alphen aan de Rijn. This research …

The German sportscar brand Porsche is one of the best-selling sportscar brands in the Netherlands, as stated in a research by the RAI association (2019b). Haaglanden Motorsport is a Porsche specialist, with its focus in maintenance, purchase, sales and additional services connected to Porsche. Over the …

This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …

Dit onderzoek moet een oplossing vinden voor het werven van nieuw personeel voor de gemeente Velsen door na te gaan hoe de gemeente zich kan onderscheiden van vergelijkbare werkgevers. De aanleiding voor het onderzoek zijn de vele openstaande vacatures waarvan invulling moeizaam verloopt. De doelstelling …

Industrial control systems are essential for the functioning of our society since they control our electricity, water, agriculture, health, communication, transportation, emergency service and financial service. In the digital age of big data and data analytics these so-called critical infrastructures …

FontoXML is een webgebaseerde editor voor gestructureerde tekstbestanden, het maakt schrijven van semantisch geannoteerde teksten toegankelijk voor een niet-technisch publiek. Als afstudeeropdracht zal er een helpfunctie worden gerealiseerd die aansluit bij de klanten van Fonto. Het afstudeerverslag …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

Distribution structures, as studied in this paper, involve the spatial layout of the freight transport and storage system used to move goods between production and consumption locations. Decisions on this layout are important to companies as they allow them to balance customer service levels and logistics …

Self-management is widely seen as a viable contribution to sustainable health care as it allows to promote physical and mental well-being. A promising approach to promoting a healthy lifestyle is the deployment of personalized virtual coaches, especially in combination with the latest developments in …