This article reviews the international efforts in Bosnia and Herzegovina since 1991. It concludes that while there have been several strategies of dealing with that country both during and after the war, very few of these have actually produced the desired outcomes. In spite of successes in the sphere …

Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …

This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …

This paper will query whether a dedicated news platform can attune to young people’s civic needs? That is to ask: can this be a space that follows a social media logic of conversation and ‘give and take’ – with producers and consumers changing roles or even losing the distinction? How could and would …

Europe’s urban economies do not look the same as ten years ago. And in ten years from now,they will again be different. The digital revolution is particularly disruptive: entire sectors are being transformed, old players are losing out, newcomers are taking over, and competition is fiercer than ever. …

Nursing homes face ever-tightening healthcare budgets and are searching for ways to increase the efficiency of their healthcare processes without losing sight of the needs of their residents. Optimizing the allocation of care workers plays a key role in this search as care workers are responsible for …

Greece has been facing serious image problems since the start of the economic crisis a few years ago, particularly relating to issues of untrustworthiness and corruption. It is a matter that has affected the country in many ways and the improvement of the image would lead to major benefits, especially …

In January 2013, I approached the Utrecht-based NGO LiveBuild to inform if I could write my thesis for them. After some preliminary research, it turned out that they could use some help in the realm of communication. LiveBuild was established in 2008 and had acquired over 1500 structural donors since …

This research paper focuses on how the use of the internet can be a potential marketing tool for restaurants and local businesses such as bars and cafés. The goal of this research is to set up a consultancy company, specialized in proposing strategies for restaurants using online tools, to enable them …

The concept of internationalization has been seen as a buzz word and container concept. The meaning of internationalization includes everything that relates to international, meanwhile internationalization is losing its meaning. This study takes a practical approach to searching for some clarification …