Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)
Exploring the Perceptions of Inhibitors and Drivers of Social Media Progression among Small and Medium Enterprises at Different Stages of E-Business Maturity.
Gerlach Velthoven (Lector)
Hermann's Brain Dominance Instrument (HBDI) : Differentiated Communication
Fleur Vet (Student); Henk-Jan Rebel (Begeleider)
Understanding social media within Internet marketing
Mirjam Hart; Paul Jaspers (Begeleider)