Conceptualising influencer marketing
Bakker, Diederich (International Business)
Optimizing event succes through aligning event management, business development and sales
Deborah Dittert (Student); Marieke Polinder (Begeleider); Erik Strömback (Begeleider)
The societal interaction of higher education institutions
Aho, Suvi; van Winden, Willem (Kenniscentrum Carem); Ainoa, Juha; Keränen, Päivi; Green, Madeleine F.; Matei, Lívía; Nokkala, Terhi; Egron-Polak, Eva; Purser, Lewis; Teixeira, Pedro
Customer engagement strategy on social media
Marisa Haddad (Student); Jonneke F.M. de Koning
Using dynamic capabilities in an actionable tool as a vehicle to initiate design-driven innovation
Joannes Barend Klitsie; Rebecca Anne Prince; C.S.H. (Christine) de Lille (Lector)
Professionals alike and unlike
M.T.A. (Max) Aangenendt (Lid Lectoraat); Geert Neelen (Lid Lectoraat); Piet Willems (Onderzoeker); Ilona Lavèn (Stafmedewerker)
The quest for the holy grail of effective
Miranda de Hei (Lid Lectoraat)
Scoren met Social Media Marketing : Een onderzoek naar de effecten van Social Media Marketing
Rick Bartelink (Student)
Who uses running apps and sports watches?
Mark Janssen; Jeroen Scheerder; Erik Thibaut; Aarnout Brombacher; Steven Vos (Lector)
Effectieve en hedendaagse B2B marketing
Sandra Kuyf (Student)