(Online) Presentatie voor studenten ORM, hoofdstuk 4 uit boek Consumentengedrag

The ultimate ambition of Pieter Pot is to make circular grocery packaging the standard quo in Europe. They want to establish Pieter Pot as an authority and expert in waste-free groceries. The first milestone in achieving this mission is to break even at 50.000 monthly orders. One of Pieter Pot's obstacles …

a chapter from the Encyclopedia of Tourism Management and Marketing. The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing …

Buildings need to be carefully operated and maintained for optimum health, comfort, energy performance, and utility costs. The increasing use of Machine Learning combined with Big Data in the building services sector has shown the potential to bring energy efficiency and cost-effectiveness. Therefore, …

The unexpected death of a child is one of the most challenging losses as it fractures survivors’ sense of parenthood and other layers of identity. Given that not all the bereaved parents who have need for support respond well to available treatments and that many have little access to further intervention …

Universities have the potential, and the responsibility, to take on more ecological and relational approaches to facilitating learning-based change in times of interconnected socioecological crises. Signs for a transition towards these more regenerative approaches of higher education (RHE) that include …

This research examines how Dutch border retailers are responding to business opportunities from cross-border shoppers as a specific target group. Further on, it describes shopping behaviour of German cross-border shoppers in the Netherlands. Interviews about their marketing policy are conducted with …

How to market your product or service in the 21st century? When you know how to apply the basics of marketing with the online possibilities and trends you’re ahead of the game and your competition. Learn all about it in this inspiring webinar.

The Sport Empowers Disabled Youth 2 (SEDY2) project encourages inclusion and equal opportunities in sport for youth with a disability by raising their sports and exercise participation in inclusive settings. One of the aspects found on the meaning of inclusion in sport is that children and young people …