According to CBS (2017), over the last ten years the number of physical shops declined by 5 percent. In the meantime, the number of web shops were fivefold (CBS, 2017). Now, due to the declining of shops and the increasing of online sales it is now even more important to have a good store environment …

Social media have developed to be an integral part of each business’ existence. As SoftAtHome is working on revamping its LinkedIn strategy, it became evident that the company needed assistance in defining what a proper approach would be. Therefore, this research paper focuses on answering the following …

The design of a spatial distribution structure is of strategic importance for companies, to meet required customer service levels and to keep logistics costs as low as possible. Spatial distribution structure decisions concern distribution channel layout – i.e. the spatial layout of the transport and …

Quality of life serves a reference against which you can measure the various domains of your own life or that of other individuals, and that can change over time. This definition of the World Health Organization encompasses many elements of daily living, including features of the individual and the environment …

In today’s world, digital transformation enhancement in IT sector becomes crucial for efficient solutions in organizations. Institutions in public sector try to enrich its process solutions with additional products and services. On the other hand, especially in developing countries, there is a high tendency …

In recent years the number of farriers in the Netherlands has decreased though the number of horses hasn’t. As there are only three big horseshoe manufacturers competitors in the Netherlands. Their goal is to increase their market share. In order to win existing farriers over, the horseshoe manufacturers …

The coral reef ecosystem provides important services such as tourism revenue, food, pharmaceutical products and coastal defence. Coral reefs are under a severe amount of threats such as pollution, overfishing and climate change. These threats result in a decrease of coral reefs and so a decrease in three- …

Over the last years, it has become clear that societies need to increase the adoptionrate of circular economy principles. Even though the number of circular products, services andbuilding projects is increasing, innovators obviously experience obstacles in their quest towardsa more circular economy. …

When everything is destined to be designed, design disappears into the everyday. We simply don’t see it anymore because it’s everywhere. This is the vanishing act of design. At this moment design registers its redundancy: our products, environments and services have been comprehensively improved. Everything …

Social media has become a prolific tool for companies to build their brands. An effective way to interact with stakeholders on social media has been the relatively new discipline of ‘influencer marketing’. Here, companies engage social media stars to use their large fan-base to promote products and services …