What is a possible strategy for Tally Weijl to penetrate the German market with a sleeping ware line?
Aurelia F.R. Dieterle (Student); W.B. van Dam (Begeleider)
An eco fashion collection for Flowers & Birds. Identifying communication themes and promotional tools for a start-up fashion label.
Jeroen Heuts (Begeleider); Lucie Kuball (Student)
"How to deal with opportunities?" : a research on requirements to successfully introduce lesser known timber species on the western (Dutch) timber market
Bakker, B. (Student); Raggers, J.; Benthem, M. van
Export policy plan for Tchibo : exploring the Mexican market
W. van Leeuwen (Begeleider); Lisa Linke (Student)
Export Policy Plan for Colgate-Palmolive
J. Veldman (Begeleider); Chantal Joemratie (Student)
3C, Internet Dynamics and Retail: Towards a new market segmentation?
Frans van der Reep (Lector); Peter van den Heuvel (Lid Lectoraat)