Hunkemöller is a global multi-channel retailer specialist in lingerie for women. With the headquarter in the Netherlands provides the company lingerie in 14 countries. The value of Hunkemöller is providing fashionable products at an affordable price. The Dutch company already implemented the mission …

This chapter will give the reader a clear overview of the whole graduation assignment. The problem situation, applied theory, research, conclusion and advice are summarized into a cohesive and coherent piece of text in the following part. Retailers of small fashion stores are facing huge competition …

Door de snelle groei van mobiel internet in Nederland wordt de smartphone een onmisbaar medium voor retailers om (potentiële) klanten te bereiken. Van de grote retailers in Nederland maakte medio 2012 ongeveer een kwart gebruik van ‘mobile commerce’. Retailers verkiezen daarbij mobiele applicaties (apps) …

The focus of this research paper is on location-based services in a retail setting. In the theoretical framework shopping behavior and its changes after the rise of the internet and mobile devices are laid out. Implications for retailers are discussed and possible methods of adapting to the new ways …

Abercrombie & Fitch is part of Abercrombie & Fitch Co., an upscale American fashion retailer that currently operates under four different brands. With over 350 store locations in the USA, the Abercrombie & Fitch brand is close to reaching market saturation in its home country and is therefore looking …

Private Labels have transformed from value purchases into powerful brands. This paper develops a framework based on the four strategic dimensions of brand breadth, positioning, segmentation, and relationship with the store brand that retailers can uniquely draw upon to organise their brand portfolios. …