Elk merk wil wel een mooie viral. Het gaat echter niet alleen om de hoeveelheid shares. De doelstelling is vaak dat content een positief effect moet hebben op bijvoorbeeld de merkevaluatie of de koopintentie van de consumenten. Maar hoe bereik je dat doel? Door het merk een integraal onderdeel te laten …

Purpose The purpose of this paper is to gain insight into the reasons why most Tanzanian graduates do not consider entrepreneurship as an attractive career option despite dire labor market conditions, while a small number of them are able to benefit from local opportunities. Design/methodology/approach …

Writer and researcher Florian Cramer shares some of his research into little known factors influencing the rise of the alt-right - a segment of right-wing ideologies presented as an alternative to mainstream conservatism in the US. His presentation maps the emergence of this large white supremacist subculture, …

Within this paper, biomass supply chains, with different shares of biomass co-combustion in coal fired power plants, are analysed on energy efficiency, energy consumption, renewable energy production, and greenhouse gas (GHG) emissions and compared with the performance of a 100% coal supply chain scenario, …

This dissertation focuses on the re-interpretation of Article 9 of the Japanese Constitution, which has forbidden Japan from participating in war since 1946. However, it has now been re-interpreted to allow Japan minimum involvement in international conflicts and peacekeeping operations. It analyses …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

While research has shown the multiple benefits of single-bed patient rooms in hospitals, amongst which the experience of privacy and dignity, the majority of patient rooms in existing hospitals are shared. Transforming them into single-patient rooms can be time-consuming, costly or even impossible, …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

Designing solutions for complex behaviour change processes can be greatly aided by integrating insights from the behavioural sciences into design practice. However, this integration is hampered by the relative inaccessibility of behavioral scientific knowledge. Working in a multidisciplinary of design …

In this paper, we address the problem of people detection and tracking in crowded scenes using range cameras. We propose a new method for people detection and localisation based on the combination of background modelling and template matching. The method uses an adaptive background model in the range …