How can we persuade consumers to adopt more sustainable purchasing practices (e.g. buying less, buying sustainable items, or choosing for sustainable brands) when it comes to fashion products? With the support of 2nd year International Business Management students, we collected data from 1008 respondents, …

Professional and academic education increasingly use realistic, rich, safe and interactive tools such as serious gaming. In our case we have used a serious game to teach students how socio-economic and technological opportunities and challenges could shape sustainable businesses in a circular economy. …

The conscious living movement, also known as the slow movement, has recently shifted from the food to the fashion industry, resulting in the emergence of the slow fashion movement with many upcoming slow fashion initiatives. The gradual shift towards more sustainable innovations in the design process …

This study offers a new perspective on clothing consumption by uncovering the systemic nature of the wardrobe. The research builds on systems theory and aims at drawing a map of the wardrobe as a system with particular structure and behaviour. By co-designing fictional 'smart wardrobe' services with …

Sustainable entrepreneurs need to balance social, environmental and economic goals. However, some put sustainable goals first whereas others prioritize economic outcomes. This suggests differences in types of sustainable entrepreneurs. We study sustainable entrepreneur archetypes based on their motivations …

This paper presents the results of the research project ‘Going Eco, Going Dutch’ (2015- 2017), which investigated the production, design and branding of fashion textiles made from locally produced hemp fibers in the Netherlands. For fashion labels and designers it is often difficult to scrutinize the …

We examined the entrepreneurial orientation and sustainability orientation, a persistent and conflicting duality, of sustainable entrepreneurs and their evaluation of competing priorities in sustainability decision making. We conducted an exploratory, mixed-method study of 24 sustainable fashion firms …

This report aims at sharing knowledge relevant for sustainabili- ty-oriented studies and actions in the Dutch apparel sector, with a focus on clothing volumes. The apparel industry is said to be one of the most polluting at a global level; however, we nd that dis- cussions of its environmental challenges …

Based on a literature review, this article discusses how the challenge of diminishing clothing production volumes has been approached within the field of sustainable fashion. We identify six common strategies in literature and discuss the approach of user involvement in the process of design and/or manufacture …

Our paper investigates the microfoundations of sustainable entrepreneurship and aims to shed light on trade-offs made in decisions about social, ecological and economic sustainability. Balancing the three dimensions of sustainability (social, ecological and economic) inherently requires choices in which …