A lecture and seminar about lean marketing proved to be successful to achieve learning outcomes that involved an understanding of the lean startup model. Further, participating students were able to discuss complex marketing issues in an international setting.

Amsterdam heeft verschillende campussen en innovatiegebieden. Van oudsher zijn dit vooral plekken voor kennisinstellingen, maar de laatste jaren zijn ze meer divers geworden. Veel campussen richten zich nu ook expliciet op bedrijven, vooral kennisintensieve startups en scale-ups. Ze profileren zich als …

De project approach tool is een applicatie waarmee gebruikers een project aanpak kunnen maken, door de concepten en kaarten te gebruiken van het DOT-framework, ICT-research methods kaarten en de stepping stones van miriam losse. Het doel van de opdracht was om de applicatie uit te breiden zodat gebruikers …

Background: There are no studies on how the same psychosocial dementia care program is adapted to both in-home and residential care settings. Objective: To evaluate the time investment required by professionals to implement a psychosocial dementia care program to manage neuropsychiatric symptoms. Methods: A …

Welcome City Lab is an innovation platform dedicated to urban tourism that includes the world’s first incubator specifically for this sector. It was created in July 2013 by Paris&Co, with the support of the City of Paris, BPI France, Paris Convention and Visitors Bureau, and the French General Directorate …

Background: Joint bleeds are the hallmark of hemophilia, leading to a painful arthritic condition called as hemophilic arthropathy (HA). Exercise programs are frequently used to improve the physical functioning in persons with HA. As hemophilia is a rare disease, there are not many physiotherapists who …

Our planet’s ecology and society are on a collision course, which manifests due to a contradiction in the assumptions of unlimited material growth fueling the linear economic paradigm. Our closed planetary ecosystem imposes confined amounts of space and a finite extent of resources upon its inhabitants. …

This research analysed the extent of brand awareness between DIYS Soap, Lush and Holland & Barrett and advised how can DIYS Soap improve its brand awareness in the Dutch market. DIYS Soap is a social entrepreneurship start-up based in Amsterdam which sells personal care products at a relatively high price …

The emergence of collaborative workspaces is a remarkable feature of contemporary cities. These spaces have appeared rapidly, catering for the locational needs of self-employed workers, start-ups and small-size companies. The objective of this paper is to provide an analysis of four categories of collaborative …

This report analysis the geography of the tech sector in Amsterdam, with a focus on scaleups. After a literature review, it contains a quantitative analysis, showing and mapping the spatial clustering of various types of tech companies cluster in the Amsterdam region. Then, based on interviews, we analyse …