Eens scriptie voor FC Den Bosch hoe comunicatie kan worden ingezet om een nieuwe doelgroep te activeren / aan te sporen om wedstrijden te gaan bezoeken en vervolgens fan te worden van de club zodag FC Den Bosch meer bezoekers treft bij wedstrijden.

The Internet has dramatically changed the business landscape and the way word-of-mouth spreads. The possibilities for small, Internet-depending firms to compete have improved. This study addresses the question how such firms in the Netherlands, Sweden, and Finland deal with word-of-mouth through the …

This final project assignment was provided by Stana.nl and Dosha Praktijk. Stana.nl is responsible for all marketing activities of Dosha Praktijk, an Ayurveda practice located in Amersfoort and The Hague. The aim of the research is to increase product awareness on Ayurveda health travels. In order to …

This research paper focuses on how the use of the internet can be a potential marketing tool for restaurants and local businesses such as bars and cafés. The goal of this research is to set up a consultancy company, specialized in proposing strategies for restaurants using online tools, to enable them …

Hoewel er veel aandacht is voor klachten die klanten online delen, zijn de meeste berichten over bedrijven die consumenten op sociale netwerksites plaatsen juist positief.

Deze twee ontwikkelingen hebben tot gevolg dat Vitalis wil weten of zij bekend is onder haar doelgroep. Met andere woorden: weet de doelgroep Vitalis te vinden?

It is well-established that, as a consumer decision aid, electronic word of mouth (eWOM) provides opportunities to both consumers and companies. By relying on eWOM, consumers believe that they are better able to make informed purchase decisions. By incorporating eWOM in their business strategies, companies …

Management summary The company Autobedrijf van der Wereld wants to communicate with their target group but they do not know how to do this properly. The company would like to have more customers and it also wants the customers to feel more involved with the company. Another problem they are facing, is …

Onderzoek naar online communicatiestrategie voor het merk ariadne at Home met haar fans. Het onderzoek toont aan dat de doelgroep sterk betrokken is bij het merk, merkbinding is hoger dan gemiddeld en positieve word of mouth is voor ariadne at Home het sterkste online communicatiemiddel.

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …