Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

The Dutch conservation area Oostvaardersplassen was initiated as a rewilding project within the Netherlands’ protected area network. It came under the spotlight when management strategies and practices were criticized by scientists, conservation practitioners, and the public, from a number of perspectives …

Purpose: A model is developed to analyse what personality traits impact entrepreneurial cognitive and social strategic decision-making skills, originating from the effectuation framework. Design/methodology/approach: 128 participants from an entrepreneurial pre-launch programme were assessed by experienced …

Due to labour shortages it is a challenge to find skilled employees and many companies struggle to retain employees because of competing employers. In the Netherlands there are many international students and graduates who leave after receiving their degree. Therefore, this research aims to advise Dutch …

A business student’s overseas internship is a unique place to investigate what knowledge/skills or personal traits that are important for their future career. This research consists of two stages: (1) First, we qualitatively analyzed students’ internship reports to explore what knowledge or skills and …

This PhD research project is about how Dutch development NGOs use social media for their development projects. For this, the following research question has been investigated: how do Dutch development NGOs use social media to further the development activities of their organisations? The purpose of this …

Employee burnout is an increasing global problem. Some countries, such as The Netherlands, diagnose and treat burnout as a medical condition. While deficient sleep has been implicated as the primary risk factor for burnout, the longest current sleep measurement of burnout individuals is 4 weeks; and …

Keynote at the annual conference in Belgrade of the Businet Network

As the first order of business in the RIGHT project, each region produced and published its own regional report, using an underlying format developed in work package 3 in this project (Manickam & van Lieshout, 2018). The format and the regional work consisted of three parts. Part 1 is the Regional Innovation …

 In summary we want to discuss:1) Courses and training in the field of nursing (General); elderly care, dementia and physical therapy.2) sending Chinese students to Groningen, Deventer3) training in the use of home automation and application of the technology in care homes, or in residential communities …