Human-centric AI from a marketing perspective, a paper

Values, representing higher abstract goals in life, receive increasing attention in branding literature and practice. However, understanding of how values drive consumer behavior is limited. This research contributes to a better understanding of the importance of values and value types in marketing communications …

This study is based on research focused on the importance of values in marketing communication. It looks into the effects of self-transcendent values as used by purpose brands, in comparison to self-enhancement values. In this context, values are important life goals on which the attitudes and actions …

Review

Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …

In de accountancybranche heersen een aantal kenmerken die ervoor hebben gezorgd dat de adoptie van automatisering, digitalisering en data-analyse achterloopt. Dit heeft een aantal redenen: door de hoge werkdruk is er soms geen kans om te innoveren; de omzet is toereikend, waardoor de nut en noodzaak …

Purpose: Small and medium-sized entities (SMEs) operating in the alternative financing sector are typically heterogenous in nature making them differ greatly from traditional banks. Where traditional banks must comply with strict banking regulations, developing uniform regulations for the alternative …

According to various authors access to financing is one of the main limitations constraining further growth for small- and medium sized enterprises (SMEs). Hence, academics and policymakers showed great interest in the topic of access to financing for SMEs. Various researchers argued the competitive …

While the wide stream of corporate governance literature dominates governance research, less attention is brought to its applicability to SMEs. We propose that a new perspective on governance research is needed to improve our ability to understand the governance mechanisms driving these smaller firms. Note: …