This study is an attempt to determine how CityFilm can introduce their concept to the international market of Hong Kong. The choice for Hong Kong was made since CityFilm’s life long dream is to enter the Asian market. Since Hong Kong is located strategically and acts as a gateway for the rest of Asia, …

The last semester of the study program International Communication Management is comprised of a final research project based on the required completion of a placement. This research project will culminate in a final Bachelor thesis and explores a marketing communication problem at Frends Europe. The …

The recent shift towards the interdisciplinary study of the human-environment relationship is largely driven by environmental justice debates. This article will distinguish four types of environmental justice and link them to questions of neoliberalism and altruism. First, environmental justice seeks …

De Haagse Hogeschool wil haar studenten competenties laten verwerven om in een internationaal en cultureel gedifferentieerde omgeving te kunnen werken (HHS, 2013). De gezondheidszorg is immers geen nationaal geïsoleerd fenomeen meer (Van der Hulst, 2011). Globalisering dwingt ons tot het verbreden van …

Neoliberal discourse often conceptualizes nature in relation to its market utility and economic development. This article will address the role of metaphors in shaping neoliberal discourse in business education. The aim of this article is to reveal reasoning patterns about environmental problems and …

Environmental advocacy has a difficult position within environmental education (EE) and education for sustainable development (ESD). Proponents of pluralistic approaches to education see advocacy as a form of indoctrination. However, pluralistic education itself can be seen as a form of indoctrination. …

This article discusses the possibility of integrating deep ecology (DE) and animal rights (AR) perspectives within environmental education (EE) and education for sustainable development (ESD). The focus of this article is on three questions: why are DE and AR not currently central to EE/ESD debates? …

This research discusses the question: What are the three most economical potential countries for the Elivesto group to sell the urban windmills in and how can they enter the selected market within three years?

The goal of this thesis is to provide a clear estimation of potential sales for the Chilean Atlantic salmon in the French wholesale seafood market and an advice report for entering the French frozen salmon market.

The main objective of this thesis was to develop the concept of The PVH Underwear Powerhouse and create strategic implementation plan, which would help Calvin Klein Underwear and Tommy Hilfiger Underwear divisions of PVH Corp. to achieve their common and individual strategic goals and seize new opportunities …